Abstract: as a new round of home appliance of the bidding work of countryside restart, including solar energy water heater, 12 groups electrical appliances product will continue to take the stimulating domestic demand, stimulate the function of the rural consumption.
As a new round of home appliance of the bidding work of countryside restart, Solar Water Heater including solar energy water heater, 12 groups electrical appliances product will continue to take the stimulating domestic demand, stimulate the function of the rural consumption. Since this year, the solar energy light heat industry macroeconomic environment by the recession, consumer market factors such as purchasing power shortage,Solar Collector the traditional retail markets into remain low, terminal shipment of poor situation, although engineering market and overseas market has a certain growth and development potential, but for most small and medium-sized enterprise that solar energy, continue to choose in rural market customers wholeheartedly, still is the focus of their strategy is in.
First of all, the solar energy water heater industry more than seventy percent of sales were gathered in the countryside, even if is this year since the rural market a pair of downturn situation, solar hot water but rural market, with the market prospects remain to be very promising. At present, the solar energy water heater in the rural market penetration rate is still low, even less than 10%, instant water heater so the huge market capacity for any one solar enterprise for appeal. As the Marketing Department minister HanJiang tongji said, with residents the improvement of living standards, the society for the hot water demand more and more high, whether the inhabitants of rural town or, for household consumption of water heater is in rapid rising stage,solar hot water systems as long as the enterprises produced with consumer solar project demand the product, market space is very big still.
Second, it is the continuation of the policy to the country home appliance. Solar since 2009 to the country into the home appliance policy after subsidies category, promote the solar energy in rural areas BaoFaShi growth. But because of the whole industry admittance threshold is low, product homogeneity serious, quality the good and bad are intermingled, too much of the enterprise to pouring into also caused the rural market excessive competition situation, the serious influence the solar energy water heater in the healthy and orderly development of the rural market, terminal consumer for home appliances of the countryside policy effect is gradually diminishing marginal. But for most solar enterprise that, home appliance still is the continuation of the countryside policy they develop the rural market on the passport. Fails to win a third round of home appliance of solar energy enterprise boss qualification to the country to the solar market observer says, since this year, the market operation very sweaty, the enterprise survival situation is difficult times, the new round of home appliance to the coming to the country, they need to target the to ascend through channels and internal company faith, looking forward to playing a season-to-season turnaround again next year.
Third, for most small and medium-sized solar enterprise that, whether in the cost control, channels open up, or logistics transport and so on, don't have the strength of the national market layout. Instead choose several key regional market view, depth excavation, instead more conducive to enterprise its resources rationalization configuration and use. And after the first few years of the deep after turns, to develop the market consumption characteristics, brand pattern, connections are more thorough understanding of, so there is no reason not to choose to continue the deep down.
On the other hand, for the construction of energy-saving social need, as well as the country in the next five years 3600 sets of security in the room of the construction of the good news to all such as solar enterprise in the city to provide engineering market into a good development opportunities. But for most small and medium-sized solar enterprise that, the rise of emerging market is still only city project looks very beautiful. Compared to traditional retail market, city project in products, market channel structure, after-sale service and other aspects of the higher requirement for enterprise, and not all the solar enterprise can adapt and respond, still have to according to the enterprise itself to development. Also, overseas export market by the international environment, the exchange rate of the yuan and other factors, also let many small and medium-sized enterprise development of solar energy is restricted.