Opportunities created from the casual cruelty of heaven fell to the bottom of market competition, Hanwang Technology is not the first, and never will be the last one.
In recent days, landing just over a year Hanwang capital markets technology, its share price hit a peak of 175 yuan from the way dropping April 21 close of 59.65 yuan. So far, the company's total market value had fallen by 65% ??or more.
Year, solar water heater relying on a "book" selling the product quickly with the stylus from the fiercely competitive market enterprise bottom of "being vitality", the chairman Liu Yingjian Hanwang Technology did not think of a few years, the Kingship of the main Business "e" once again into a fight in the Red Sea into the market is faced with tablet PCs and smartphones from multiple "dogged."
As the stock price fluctuations and erratic nature of the contingency, as Hanwang Technology for the survival and profitability, "e-book" market growth and development are equally explosive full of chance and not controllable. That year, it has benefited from foreign "book" the sensitivity to determine the market prospects, Yingjian decisive decision from the "pen" to "e", solar collector and quickly rely on OEM manufacturing for foreign companies to win the business in this project development on a "first bucket of gold", and ultimately the development of technology companies to achieve the Hanwang "second spring." Late last year, thanks to the "book" of the end product and the large share of the market share leader, drawing on overseas Yingjian Amazon e-book business model based on the throw of the "business model" plan, build from the e-book terminal equipment to the upper reaches of the transformation of e-content providers.
Unfortunately, that did not last long. The advent of the Apple iPad, and Samsung, Asus, HP, Lenovo and other Chinese and foreign giants rapidly a large number of follow-up, the integration of e-books, video calls, games, applications, audio and video playback, and many other features of the multimedia terminal products, rapid spread of popularity of tablet PCs . Hanwang Technology is not only a crash forced the Tablet PC project, but also actively expand the e-book compatibility features. Recently, Liu Yingjian even declared that "in the second half of the high-end configuration will have the phone book function, using Android system, but also with a solar charger and touch capabilities. Which has a strong price stability."
However, it seems in the industry, whether it is solar charging, or the Android system, the emergence of hand-touch functions, but a replica of the "Tablet PC" concept cloud, has fallen into decline and were unable to save the e-book business Hanwang. Hanwang popular e-book business in 2009, became famous in 2010, the final encounter in just two years related products will be replaced quickly frustrated in 2011, becoming that year bully games, backgammon VCD, MP3 numerous enterprises and other products, are faced with a "class short-lived" products the same fate.
Hanwang technology so much loss, as it is this choice Hanwang Technology Main Products - e-book industry in frustration. As a "short-lived class" products in the market can not be made to promote the business success of the moment a century the establishment of Evergreen Foundation. More importantly, more than two years Hanwang Technology industry development in the e-book, complete with overseas markets and overseas business model as mirror, not really figure out the Chinese market and what consumers in the end, but not Like master, like Apple iPad technological innovation and product definition right to the right, but also failed to use the "e" a pot of money to achieve the rapid transfer of strategic focus.
From the nature point of view, when the success of Hanwang technology in e-book, not the companies original fusion of technology and business acumen of success, but only speculative grasp of market opportunities successfully. Hanwang Technology process of industrial development in the e-book, just assume the functions of processing and assembly, not really rely on their own core technology to define and promote the development and upgrading e-books. The simple elements of the marketing arrangement and composition, ultimately with the original, core technology and innovative products to compete in the rapid decline, reduced to the end of the chain's "Peiqia."